Cash App: Brand Convergence
2023
In 2022, Block acquired Afterpay for $29B, bringing all of it’s customers and merchants into the Block ecosystem - more specifically, the Cash App ecosystem.
Within the next 2 years, there was a much larger focus on bringing the Afterpay and Cash App brands together. The Seller Experience design team was given the task of creating the vision for a new experience, where merchants sign up under one brand with multiple payment options that fit their business needs.
Meet the Team
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Carlo Vergara
Product Designer
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Angela
Senior Product Designer
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Peter
Design Manager
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Kasia
Senior Product Designer
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Xiangqi
Product Designer
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Dan
Product Lead
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Adam
Engineering Manager
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Laras
Product Manager
Goals
+20%
Conversion Increase
-40%
Onboarding Time Reduction
Cash App Convergence Work
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Convergence Templates
Bringing the Afterpay and Cash App brands together was a top priority in 2023. As Afterpay slowly begins to evolve into a service under Cash App, I designed convergence templates that will be used to slowly transition to the new branding.
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Vision: AI Informed Onboarding
Success is equipping sellers with the right data, at the right time, so they can make the right decisions.
Our team built the vision for an entirely new merchant onboarding experience, where we utilize AI to pre-fill information to cut onboarding time down by ~40%
